1. DATA PROTECTION AT A GLANCE
Data collection on this website
Who is responsible for the data collection on this website?
Data processing on this website is carried out by the website operator. You can find his contact details in the imprint of this website.
How do we collect their data?
On the one hand, your data is collected by providing it to us. This can be, for example, data that you enter in a contact form.
Other data is collected automatically or after your consent when you visit the website by our IT systems. These are mainly technical data (e.g. Internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.
What do we use their data for?
Part of the data is collected to ensure error-free provision of the website. Other data can be used to analyze their user behavior.
What rights do they have regarding their data?
You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have a right to request the correction or deletion of this data. If they have given consent to data processing, they can revoke this consent at any time for the future. They also have the right to request the restriction of the processing of their personal data under certain circumstances. Furthermore, they have the right to lodge a complaint with the competent supervisory authority. For this and other questions on the subject of data protection, you can contact us at any time at the address given in the imprint.
2. HOSTING AND CONTENT DELIVERY NETWORKS (CDN)
This website is hosted by an external service provider (hoster). The personal data collected on this website is stored on the hoster’s servers. This may include, but is not limited to, IP addresses, contact requests, meta and communication data, contractual data, contact data, names, website accesses and other data generated via a website. The hoster is used for the purpose of fulfilling the contract with our potential and existing customers (Art. 6 para. 1 lit.b DSGVO) and in the interest of a secure, fast and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit.f DSGVO). Our hoster will process your data only to the extent necessary to fulfill its service obligations and will follow our instructions with respect to such data.
We host with Netcup – All data about Netcup in one overview
Telefon: +49 721 / 7540755 – 0
Telefax: +49 721 / 7540755 – 9
Handelsregister: HRB 705547, Amtsgericht Mannheim
3. GENERAL NOTES AND MANDATORY INFORMATION
Note on the responsible entity
The responsible party for data processing on this website is:
Quality Marketing GmbH
The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).
Note on data transfer to the USA
Among other things, tools from companies based in the USA are integrated on our website. When these tools are active, your personal data may be transferred to the US servers of the respective companies. We would like to point out that the USA is not a safe third country in the sense of EU data protection law. U.S. companies are obliged to hand over personal data to security authorities without you, as the data subject, being able to take legal action against this. It can therefore not be ruled out that U.S. authorities (e.g. intelligence agencies) process, evaluate and permanently store your data located on U.S. servers for monitoring purposes. We have no influence on these processing activities.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct marketing (Art. 21 DSGVO)
If your personal data is processed for the purpose of direct marketing, you have the right to object at any time to processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 (2) DSGVO).
Right of appeal to the competent supervisory authority
In the event of breaches of the GDPR, data subjects shall have a right of appeal to a supervisory authority, in particular in the Member State of their habitual residence, their place of work or the place of the alleged breach. The right of appeal is without prejudice to other administrative or judicial remedies.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser address bar changes from “http://” to “https://” and by the lock symbol in your browser bar.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, deletion and correction
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if applicable, a right to correction or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. For this purpose, you can contact us at any time at the address given in the imprint. The right to restrict processing exists in the following cases:
- If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the review, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data happened/is happening unlawfully, you may request the restriction of data processing instead of erasure.
- If we no longer need your personal data, but you need it to exercise, defend or enforce legal claims, you have the right to request restriction of the processing of your personal data instead of deletion.
- If you file an objection pursuant to Art. 21 para. 1 DSGVO, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
Objection to advertising e-mails
The use of contact data published within the scope of the imprint obligation for the transmission of not expressly requested advertising and information materials is hereby contradicted. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.
4. DATA COLLECTION ON THIS WEBSITE
Our Internet pages use so-called “cookies”. Cookies are small text files and do not harm your terminal device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your terminal device. Session cookies are automatically deleted after the end of your visit. Permanent cookies remain stored on your terminal device until you delete them yourself or until they are automatically deleted by your web browser.
In some cases, cookies from third-party companies may also be stored on your terminal device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).
Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising.
Cookies that are necessary to carry out the electronic communication process (necessary cookies) or to provide certain functions that you have requested (functional cookies, e.g. for the shopping cart function) or to optimize the website (e.g. cookies for measuring the web audience) are stored on the basis of Art. 6 para. 1 lit. f DSGVO, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies has been requested, the storage of the cookies in question is based exclusively on this consent (Art. 6 para. 1 lit. a DSGVO); consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. When cookies are disabled, the functionality of this website may be limited.
If cookies are used by third-party companies or for analysis purposes, we will inform you about this separately within the framework of this data protection declaration and, if necessary, request your consent.
Server log files
The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:
- Browser type and version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address.
This data is not merged with other data sources.
The collection of this data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this purpose, the server log files must be recorded.
If you send us inquiries via the contact form, the information you provide in the inquiry form, including the contact data you enter there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b DSGVO, insofar as your request is related to the performance of a contract or is necessary for the performance of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 para. 1 lit. f DSGVO) or on your consent (Art. 6 para. 1 lit. a DSGVO) if this was requested.
The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory legal provisions – in particular retention periods – remain unaffected.
Request by e-mail, phone or fax
If you contact us by e-mail, telephone or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We do not share this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b DSGVO, insofar as your request is related to the performance of a contract or is necessary for the performance of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the requests addressed to us (Art. 6 (1) f DSGVO) or on your consent (Art. 6 (1) a DSGVO) if this has been requested.
The data you send to us via contact requests will remain with us until you request us to delete it, revoke your consent to store it, or the purpose for storing the data no longer applies (e.g. after we have completed processing your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.
5. PLUGINS AND TOOLS
This site uses the map service Google Maps via an API. The provider is Google Ireland Limited (“google”), Gordon House, Barrow Street, Dublin 4, Ireland.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transmission.
Google Maps is used in the interest of an appealing presentation of our online offers and to make it easy to find the places we indicate on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent was requested, the processing is based exclusively on Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
We use “Google Recaptcha” (hereinafter “Recaptcha”) on this website. The provider is Google Ireland Limited (“google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Recaptcha is intended to verify whether the data entry on this website (e.g. in a contact form) is made by a human or by an automated program. For this purpose, Recaptcha analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis purposes, Recaptcha evaluates various information (e.g. IP address, time spent by the website visitor on the website or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The Recaptcha analyses run completely in the background. Website visitors are not made aware that an analysis is taking place.
The storage and analysis of the data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from spam. If a corresponding consent was requested, the processing is based exclusively on Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
We integrate the videos of the platform “YouTube” of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Tracking is not currently active for you because your browser has told us that you do not want tracking. This is a browser setting. To reactivate tracking, you must deactivate the so-called “Do Not Track” setting in your browser settings.
Facebook Pixel, Customer Audiences and Facebook Conversion
The Facebook pixel is therefore used to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). Furthermore, the Facebook pixel enables us to see whether users were redirected to our website after clicking on a Facebook ad, so that we can check and track the effectiveness of the Facebook ads (so-called “conversion”).
For the purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as your rights in this regard and setting options for protecting your privacy, please refer to Facebook’s data usage policy at:
Details on how the Facebook Pixel works can be found in Facebook’s help section at:
You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. You can also define your advertising preferences, i.e. which specific types of ads you want to be displayed within Facebook:
We use Matomo (formerly: “PIWIK”) on our website. This is software that allows us to analyze the use of our website. Your IP address, the website(s) of our website that you visit as well as the website from which you linked to our website (referrer URL), the time you spend on our website and the frequency with which you visit one of our websites are processed.
However, we use Matomo with the anonymization function “Automatically Anonymize Visitor IPs”. This anonymization function shortens your IP address by two bytes, making it impossible to assign it to you or to the Internet connection you are using.
The legal basis for this is Art. 6 para. 1 lit. f GDPR. Our legitimate interest here lies in the analysis and optimization of our Internet presence.
If you do not agree with this processing, you have the option to stop the analysis of your usage behavior by way of the so-called opt-out. By deselecting the checkbox in the cookie banner, a cookie is stored on your end device via your internet browser, which prevents further analysis in the future. Please note, however, that if you delete the cookies stored on your terminal device, you will need to click the above checkbox again.
We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter “newsletter”) only with the consent of the recipients or a legal permission. Insofar as the contents of the newsletter are specifically described in the course of registration, they are decisive for the user’s consent. Incidentally, our newsletters contain the following information: News and products from us and our partners, offers and promotions, dates and info on events, tips on how to use our products and how to use products from our partners.
The registration for our newsletter takes place in a so-called double opt-in process. I.e. after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the subscription process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. Likewise, changes to your data stored with the shipping service provider are logged.
The e-mail addresses of our newsletter recipients, as well as their other data described in the context of these notes, are stored on the servers of MailChimp in the USA. MailChimp uses this information to send and evaluate the newsletters on our behalf. Furthermore, MailChimp may, according to its own information, use this data to optimize or improve its own services, e.g. for the technical optimization of the dispatch and the presentation of the newsletters or for economic purposes to determine from which countries the recipients come. However, MailChimp does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties. MailChimp has committed to comply with EU data protection regulations. Furthermore, we have signed a “
Data Processing Agreement
” with MailChimp. This is a contract in which MailChimp undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection provisions and, in particular, not to pass it on to third parties.
To subscribe to the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to provide your first and last name. This information is only used to personalize the newsletter.
Statistical survey and analyses
The newsletters contain a so-called “web beacon”, i.e. a pixel-sized file that is retrieved from the MailChimp server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval are initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. Statistical surveys also include determining whether newsletters are opened, when they are opened, and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients.
However, it is neither our nor MailChimp’s intention to monitor individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.
Online call and data management
(for the European region).
The dispatch of the newsletter and the associated performance measurement are based on your consent in accordance with. Art. 6 par. 1 lit. a, Art. 7 DS-GVO or § 7 para. 2 No. 3 UWG and, if consent is not required, on the basis of our legitimate interests in direct marketing in accordance with. Art. 6 par. 1 lit. f. GDPR.
The logging of the registration process takes place on the basis of our legitimate interests in accordance with. Art. 6 par. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves our business interests, meets the expectations of users, and allows us to prove consent.
We would also like to point out that you agree to the future processing of your personal data in accordance with the legal requirements pursuant to Sec. Art. 21 DS-GVO at any time. The objection can be made in particular against the processing for purposes of direct advertising.
You can cancel the receipt of our newsletter at any time, i.e. revoke your consents. At the same time, your consent to its dispatch via MailChimp and the statistical analyses will expire. A separate revocation of the dispatch via MailChimp or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.